Who Might Own Your Face?

Synthetic actors and your likeness.

Let’s go back in time. Not far back, in 2023, the Actor’s Union, SAG-AFTRA, went on strike. One of the more important points about the Actor’s strike that flew under the radar was using an actor’s likeness for “Synthetic actors”. According to SAG-AFTRA’s chief negotiator Duncan Crabtree-Ireland, “They proposed that our background performers should be ab…